Identity Matrix Pulse is a tool that de-anonymizes website traffic, while Reveal shows you contact information for any lead in the U.S.

The New York Privacy Act (NYPA) is a proposed legislation designed to enhance privacy protections for residents of New York State. It aims to give consumers greater control over their personal data by requiring businesses to obtain explicit consent before collecting, using, or sharing such information.

The Act includes provisions for data transparency, allowing consumers to access, correct, or delete their data held by companies. It also mandates businesses to implement reasonable data security measures and provides for the enforcement of these rules by the New York Attorney General, including the possibility of private rights of action for consumers.

The platform is compliant with all laws and regulations, as we only collect data on opted-in individuals captured through one of the following sources:

Each person has accepted and opted into partner marketing.

Identity Matrix provides compliant data for use in sales, marketing, operations, and more. However, it is worth noting that your internal strategies can't break compliance in how the data is used. You are not able to:

While Identity Matrix does comply with all federal, state, and local regulations concerning privacy, consult your attorney for internal compliance with the data provided.