All Collections
Person-level Identification
Learn how to set up your pixel to de-anonymize visitors to your website.
6 articles
Introduction to De-Anonymization
Google Tag Manager Setup
Installing Pixels in Google Tag Manager
Set Up Page Intent
Lead Scoring: ICP FilteringSet up lead scoring in Identity Matrix to filter out unqualified website visitors.
Lead Scoring: Best PracticesDiscover how to use lead scoring and what to do with the data you receive on high-intent prospects.